Growth
For small teams getting started.
$250/mo
Billed monthly
- Ad spend
- Up to $50K
- AI credits
- 1,600/mo
- Users
- Unlimited
AI CREATIVE INTELLIGENCE FOR META, GOOGLE ADS AND TIKTOK
Know what's working, what's fatiguing, and what to do next.
Spirea unifies your Meta, Google and TikTok ad data into one creative intelligence dashboard. See which creatives are winning, which are fatiguing and where your diversity gaps are, then get a clear list of what to test, refresh or retire.
10+ yearsrunning paid campaigns at GAIN
£1.5B+in client ad spend managed
2.5M+creatives analysed
250,000+creatives analysed every year
CONNECTS TOMetaGoogle AdsTikTok
THE PROBLEM
Most teams find out a creative stopped working after CPA has already climbed.
I need one dashboard that shows how my creative performs across Google, Meta and TikTok.
Fragmented data
Digging through each platform separately to piece together what's working takes time your team doesn't have.
I need to know why creative performance is declining, not just that it did.
No early signal
By the time CPA climbs, the budget is gone. There's no score telling you which creatives are wearing out, or how fast.
I need to understand what Meta classifies as diverse creative, and how to get there.
Diversity is a black box
Meta's Andromeda update rewards creative diversity but never defines it, so teams keep shipping versions of the same idea.
I have the data. I don't have a prioritised list of what to do next.
No clear next step
Performance and creative data rarely turn into a plan for what to test, refresh or retire this week.
HOW IT WORKS
Connect your accounts. Know what to do next.
- 01
Connect your accounts
Link Meta, Google Ads and TikTok. Spirea reads your existing campaign and creative data. No changes to your account structure.
- 02
Read your creative health
Your dashboard shows creative performance, fatigue, diversity and velocity across every connected platform, with each creative tagged by format, visuals, hook and angle.
- 03
Act on the recommendations
Spirea flags what's starting to decline and why, then recommends what to test, refresh or retire next.
THE THREE SIGNALS
The answers your ad platforms don't give you.
VELOCITY
Are you refreshing fast enough?
Spirea calculates how many new creatives to launch from your budget, burn rate and win rate, and tracks you against a pro-rated target through the month, not just at month end.
Behind Target means move now. On Track means your pipeline is healthy.
CREATIVE VELOCITY · THIS MONTHBEHIND TARGET
14 of 22 launched
8 MORE NEEDED12 DAYS LEFT
FATIGUE
Catch fatigue before your budget does.
Every active creative gets a daily 0 to 100 fatigue score benchmarked against your KPI targets, with predicted days to high fatigue and a prioritised refresh list.
A 90-day trend shows how fatigue is spreading across the account and how it tracks against CPA.
FATIGUE SCORE · ACTIVE CREATIVES3 TO REFRESH
- UGC hook v388
- Founder story79
- Offer static54
- Demo 15s22
DIVERSITY
Demystify what platforms mean by diverse.
Spirea scores spend-weighted diversity across format, messaging and visual range, so you see where your account is genuinely testing new ideas and where it's quietly repeating itself. Built for how Meta's Andromeda rewards diverse creative.
CREATIVE DIVERSITYSCORE 61
Format48
Messaging66
Visual range71
Insight: 70% of spend sits on static images. Test short-form video to widen format mix.
Sample data for illustration.
WHAT TO DO NEXT
Diagnosis that turns into a brief, not another report.
RECOMMENDED THIS WEEK5 ACTIONS
- REFRESHUGC hook v3: fatigue 88, CPA up 22% in 14 days
- RETIREOffer static B: spend share falling, no recovery
- TESTShort-form video: format mix is 70% static
- TESTNew angle: price-led messaging is saturated
- BUILD ONFounder-led hook: top performer across Meta and TikTok
Sample data for illustration.
Prioritised, not just listed
Every recommendation connects fatigue, diversity and velocity, so your team knows what to action first.
Briefs grounded in your data
See which hooks, angles and formats are winning in your account and what to build on next.
Aligns buying and creative teams
One shared read on why something works or doesn't, instead of debating gut feel.
WHO IT'S FOR
Built for the people who own the numbers.
PAID MEDIA & MEDIA BUYERS
Get a daily fatigue signal and a refresh list, so you stay ahead of rising CPA.
Focus: fatigue, refresh timing
CREATIVE STRATEGISTS
Know which messages, formats and visuals are saturated before you brief.
Focus: diversity, briefing
PERFORMANCE AGENCIES
Run creative health reviews across every client account, backed by data.
Focus: portfolio view, reporting
FOUNDERS & MARKETERS
Confirm your ad spend is working, with a clear plan for what to do next.
Focus: ROAS, CPA, next steps
POWERED BY GAIN
Built by people who run paid media for a living.
Over 10 years running direct response campaigns for clients, GAIN has managed £1.5B+ in ad spend and analysed 2.5M+ creatives. The same gap kept showing up: teams making creative calls off partial signals. One platform's dashboard, not three. Gut feel on fatigue, not a score. We built Spirea so we could stop working that way, and so could you.
- Signals built from a decade of pattern-matching on what drives performance
- Self-serve, with no agency retainer required
- Built to sit on top of the platforms you already use
10+years managing paid campaigns
£1.5B+client ad spend managed
2.5M+creatives run and analysed
PRICING
Plans that scale with your ad spend.
Every plan starts with a 30-day free trial and unlimited users. Pick the tier that matches your monthly ad spend.
Scale
For growing brands that ship new creative every week.
$500/mo
Billed monthly
- Ad spend
- Up to $250K
- AI credits
- 4,000/mo
- Users
- Unlimited
Pro / Agency
For agencies and in-house teams at production scale.
$2,500/mo
Billed monthly
- Ad spend
- Up to $5M
- AI credits
- 24,000/mo
- Users
- Unlimited
Enterprise
Above $5M monthly spend, or custom volume and support.
Custom
Built around your account
- Ad spend
- $5M+
- AI credits
- Custom
- Users
- Unlimited
EVERY PLAN INCLUDES
- Daily fatigue, diversity and velocity scoring
- Unified Meta, Google and TikTok dashboard
- Prioritised test, refresh and retire recommendations
- Unlimited users and collaboration
- Brand kit and on-brand variants
- Publish-ready exports for every placement
Annual plans are billed upfront and save 16.6% against monthly. Ad spend limits are monthly, across all connected accounts.
FAQ
Questions teams ask before they start.
What is Spirea?
Spirea is an AI-powered creative intelligence tool. It unifies your Meta, Google and TikTok ad data into one dashboard showing which creatives are winning, which are fatiguing and where your diversity gaps are, then turns that into clear next steps.
Who is Spirea for?
Any team advertising on Meta, Google or TikTok that needs creative to drive performance at scale: media buyers, creative strategists, agencies, and founders who want proof their spend is working and a plan for what to do next.
How is Spirea different from an analytics dashboard?
Dashboards show numbers. Spirea scores every creative for fatigue daily, measures spend-weighted diversity and tracks velocity against a pro-rated target, then tells you what to test, refresh or retire.
What does Meta mean by creative diversity?
Meta's Andromeda update rewards accounts that test genuinely different creative, not small variations. Spirea scores diversity across format, messaging and visual range, so you can see exactly where your mix is concentrated.
Do I need to change my ad account setup?
No. Connect your Meta, Google Ads and TikTok accounts and Spirea reads your existing campaign and creative data. Nothing in your account structure changes.
How does the free trial work?
Start a 30-day free trial with unlimited users. Connect your accounts, review your first creative health insights and recommendations, then choose a plan.
How does Spirea work with Lupine?
Spirea improves the ad people see before they click. Lupine, also from GAIN IQ, improves the landing page they arrive on. Together they cover the journey from impression to conversion.
See what's winning, what's fatiguing, and what's next.
Start your 30-day free trial and connect your accounts in minutes.
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